In New York, the state statute also includes that using "corporation," "incorporated," "Inc.," or "Corp." is strictly prohibited for limited liability companies. When forming an LLC, or Limited Liability Company, every state requires that the LLC name include "LLC", "L.L.C.", or "Limited Liability Company" in the name. Gives the perception that the company is small and doesn't intend to expand into a larger corporation.Clients may insist on working with the owner only.As the business expands its products and services, the name may become irrelevant.The disadvantages of using your name include: Family association to the business entity.Increased availability of domain names.Lower likelihood the name is in use or trademarked.Practical for professionals and sole proprietors including:.Immediate association between you and your expertise, for example, Clark Accounting.There are advantages and disadvantages to using your own name as your business name. If the name is available, you can trademark the name with the U.S. This will create a multitude of legal issues if you attempt to use the name. When a name is selected, a trademark search should be completed to avoid picking a name that is already in use and trademarked. Don't pick a name that means something negative in another language or slang. ![]() Be careful that the name will last long and not appear dated. If appropriate to your company, you can add on an ending.An example is MailChimp which is lighthearted and ties into a fun mascot. The name should create a positive impact on the customer.A name change can also be a public relations boost by creating a campaign to announce the change. However, this can be a serious undertaking legally. If the company name isn't working, it can be changed.A name that is unique, but doesn't explain what you do may confuse customers. The name should relate to your audience and indicate what the business does.In this situation, alternative website endings should be considered. Names that are popular prevent business owners from getting a.com websites, along with all social media handles. Selecting a name that is a unique set of pronounceable letters.Some considerations when selecting a business name include: It may be attractive to pick names with numbers, alternative spellings, or abbreviations, but this can often make it difficult for customers to find your website and social media accounts. When choosing a business name it should be well thought out, easy to say, and easy to spell. Can I use CO in my business name? Yes, if it represents the company well.
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